![]() ![]() Gallagher also advises taking your research one step further if you have time, to guarantee the perfect match. It's a super-simple process that took under two minutes.Ī photo posted by on 5. ![]() GTK verdict: I used Boots' foundation finder to find a couple of different foundation buys in shades that suit my complexion. And it's so simple to navigate - simply allow access to your phone's camera, position your head in the face grid and select different shades to try on. Bobbi Brown is another beloved brand that offers the service. Many brands offer virtual try-on tools in order to determine your shade online including Il Makiage, MAC Cosmetics and Estée Lauder. It takes two minutes to have a chat but it can save you an awful lot of money in the long run." "Gone are the days of customer service bots giving you yes and no answers beauty retailers are more sophisticated than ever and have experts manning their communications. "I can tell you first-hand that brand representatives from retailers like Boots, Space NK and Cult Beauty are more than trained to help find the right colour match for you because I personally have sat in on sessions where they are being trained to do so," she explains. "Utilise live chat functions on the website of your chosen beauty retailer," suggests Rose Gallagher. Use these tools to your advantage to help you pick the perfect shade. A lot of shops have clever technology, or online foundation shade finders to help you get the perfect match when you're shopping online. Ultilise the brands' toolsĭon't forget, brands want you to pick the right shade - they want you to be happy with the product you've chosen. I'm a NW20 - a neutral with a hit of warmth, in one of their lighter shades. GTK verdict: MAC Cosmetics have the perfect example of this rule - their shade names are numbered and lettered, to help you get as close as possible to your perfect match. "Colour matching online can be more difficult as bright computer screens could potentially distort the colour of the foundation, similar to when trying shades on in stores so paying attention to foundation names can help offer more guidance when selecting a shade." This is a tip that comes in particularly handy when buying online, explains Walker. Knowing this, along with your undertones, will help you when picking your foundation shade." Walker continues, "Some brands include abbreviations or hints about the undertones that lie in the foundation shade, for example ‘C’ for cool, ‘W’ for warm and ‘N’ for neutral or light neutral. This can also be translated into numbers to help describe the shade depth." "Shade depth is an easy one to understand, where brands name their foundation against the skin tone it matches, like light, medium or dark. "This might seem like an obvious tip for a foundation shade finder, but most brands name foundation shades to help you when picking a shade," says Walker. Pay attention to shade namesĪ post shared by M♺♼ Cosmetics photo posted by on Most of my go-to foundation shades are one of the slightly deeper tones within the fair category. GTK verdict: I tend to sit in the 'fair' or 'light' family, with quite pale skin and blue eyes. If you are still unsure, perhaps ask a friend which category they think your skin sits under." It's usually the area of the face free from skin conditions and breakouts so gives you a good idea of your overall base. ![]() If you’re unsure, have a look at your jawline to help determine which category is more suited to your skin. Typically there are four types of broad categories for surface colours fair, light, medium and dark. Walker explains, "Your surface tone is the colour of your natural complexion. "Without knowledge of this, you are more likely to end up with a foundation that is too light or too dark." "Knowing your skin's surface tone is essential when it comes to choosing your foundation online," says makeup artist and beauty expert at, Hayley Walker. Personally, I'm neutral - I'm neither blue nor green. GTK verdict: The vein trick is one I always recommend to find your undertone - it's a handy hack that everyone can understand. ![]() "If you don’t easily identify in your own skin that you’re cooler or warmer, just stick to the neutral options and you should be fine - it’s one of those things you can either tell right away in yourself or it just won’t jump out at all." "Honestly, the undertone conversation is incredibly overwhelming for 99% of people (makeup artists included)," she admits. Neutral undertones don’t tend to skew either way," she explains. Warmer undertones tend to simply become a bit more golden in the sun. "Cool undertones tend to burn in the sun. Makeup artist and IT Cosmetics' brand ambassador Rose Gallagher shares there's another way to find out which undertone you are. Child development stages: Ages 0-16 years.See all conception & fertility features. ![]()
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